Our work in action
Policy-Driven
Repositioning at Scale
A major sports league faced new policy changes requiring a repositioning of their offerings. We built a framework with real examples, trained all levels, and enabled junior staff to apply it independently.
RESULTS
Still in use two years later
Framework became the organization's standard model
Teams apply it independently
No ongoing support needed
Dual-Audience
Platform Alignment
A YC-backed startup needed positioning that worked for both enterprise buyers and the talent on their platform. We unified the narrative and reorganized marketing around shared tentpoles.
RESULTS
300%
increase in engagement across key channels
9
NPS scores among top enterprise accounts
20%
improvement in marketing production efficiency
3
new packaged revenue streams launched
Campaign Alignment
Across Functions
A CPG company had creative and client teams misaligned on campaign direction. We used performance data to identify which approach matched client objectives and adjusted the campaign, based on those constraints.
RESULTS
80M+
impressions
9%
lift in purchase intent
Sales adopted the framework
improving deal flow efficiency
18M
views
Narrative Spine
for Sales Enablement
A global media brand had products, tentpoles, and selling points that didn't connect. We built a single narrative anchor and repositioned everything around it—giving sales a unified story and teams a clear framework for decisions.
RESULTS
Sales team
adopted the framework immediately
Applied
to case studies and ongoing sales materials
International teams
able to implement independently